Counterfeit Superfoods
Counterfeit Superfoods
What happens when health conscience
consumers create demand for exotic “superfoods”? Well, apparently, counterfeiting the
“superfoods”! It turns out that the more exotic a superfood is, the more likely
it is to be counterfeited or mixed (diluted) with other products.
Makes sense right? Without a
baseline for what the food should look, smell and taste like it’s very unlikely
one will know if they have the real food or a counterfeit.
Unfortunately, the problem of
counterfeiting these superfood products is significant enough it has attracted
the time and attention of researchers at Karlsruhe Institute of Technology
(KIT), one of the largest public and research universities in Germany. They have developed a so-called genetic
barcode for superfoods and they are developing a quick and efficient way to
test products to ensure they are genuine.
We have harvested, dried and made
our own Moringa powder. Like many of our
customers who have grown Moringa for themselves, we know what Moringa tastes,
looks and smells like. We are so happy to offer high quality, 100% pure Moringa
products.
Jaycee organics LLP, #1, Ground Floor, Bhagavantham Street, T Nagar, Chennai, Tamilnadu, 600 017, India. Phone: +91 044 42027676 Mobile: +91 9445394113 / +91 6384-02100
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